dna-rB

David Robertson Mitchell founded dna-rB Ltd in 2011, after a twenty-year career in technology industry marketing and branding with companies such as Intel and Xerox.

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The business grew out of a realisation that individuals who trade on their own name have the same brand challenges as companies and that the techniques used in corporate brand would work equally well with people.

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David is the Principle Consultant for the business and has helped CEOs, sports people, championship-winning teams, inventors and performers create and manage strong brands, which add value to their perception.