About dna-rB Ltd

David Robertson Mitchell founded dna-rB Ltd in 2011, after a twenty-year career in technology industry marketing and branding with companies such as Intel and Xerox.

The business grew out of a realisation that individuals who trade on their own name have the same brand challenges as companies and that the techniques used in corporate brand would work equally well with people.

David is the Principle Consultant for the business and has helped CEOs, sports people, championship-winning teams, inventors and performers create and manage strong brands, which add value to their perception.