Sometimes the wheels do come off and you are faced with a crisis. The crisis itself may not threaten your hard-won reputation, but handled incorrectly, it could quickly turn into something that causes untold damage.

Things that you should consider when handling a crisis:

  • Respond promptly and honestly to the problem
  • Anticipate where the story is going and don’t get caught out with any surprises
  • Stay consistent with your brand values and positioning
  • Listen carefully to your audience. If you have caused them outrage or disgust, then you have a more difficult challenge on your hands

As with all things, planning for a crisis is always a good idea. And if the worst happens, contact us for help sooner rather than later!