There is often confusion between brand and reputation. To make it simple:


Brand = what people think and feel about you


Reputation = what people say about you to other people


The equation for reputation is:

Reputation =
Your brand + the experience you deliver + the results you achieve


Reputation management comes after the creation of a clear brand. We work with clients to help them manage their reputations for the long term. It involves involving every part of an organisation or sports team to ensure everyone is delivering a consistent and clear service.

  • Reputational risk analysis – identifying those things that might be a risk to your reputation
  • Plans and programs to mitigate reputational risks
  • Reputational crisis management plans should something go wrong

Give us a call if you feel your reputation is in help of help.