The world of high performance sport creates some unique brand management challenges for both individuals and teams:

  • Intense scrutiny from the fans and the media
  • Interest in sports peoples’ lives away from the arena
  • The challenge of what and not to share on personal social media
  • The link between clear self-identity and high performance
  • A consistent presentation regardless of performance
  • The value of a strong brand for attracting and retaining sponsorship

We have defined and managed brands for world-class sports teams and people – talk to us if you need help with your brand!