The world of high performance sport creates some unique brand management challenges for both individuals and teams:
- Intense scrutiny from the fans and the media
- Interest in sports peoples’ lives away from the arena
- The challenge of what and not to share on personal social media
- The link between clear self-identity and high performance
- A consistent presentation regardless of performance
- The value of a strong brand for attracting and retaining sponsorship
We have defined and managed brands for world-class sports teams and people – talk to us if you need help with your brand!